Ainoa

Year: 2023-2024

Client: Ainoa Shopping Centre

Agency: Bolder Development

Job: wayfinding 

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The task was to create a user-friendly and smart wayfinding for Ainoa Shopping Centre, that would last time.

 

We worked closely with the client and engaged customers through targeted inquiries to identify shortcomings in the previous wayfinding system and understand their hopes for the new one. The key to the design process was a user-driven point of view, as the users of Ainoa, a centre for transport, culture and, of course, shopping, are particularly diverse in their needs. The shopping centre's complex layout and elevator routes added an extra challenge to the design process.

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The new wayfinding includes hanging signs, elevator signage and wall signage.