Cucoon

Year: 2024

Client: Personal project / BRIEF CLUB

Job: brand design, marketing materials

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An experimental personal project following a BRIEF CLUB design exercise.

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The task, created by BRIEF CLUB, was to design a visual identity for Cucoon, an imaginary brand that sells cozy blankets. The design elements should include a logo, a concept for social media posts and any other marketing material needed to create a professional-looking brand.

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My visual take was based on a feeling: being wrapped around a warm and cozy blanket, that takes all your worries away. The key elements of the brand were soft shapes, patterns and photography, with eyecandy-colors and a distinct logo, that can be implemented into the other brand elements seamlessly.